Let’s say you started selling delicious artisan breads and pastries that you baked in your house. Now you are ready for the big time. You are going to open a bakery cafe. What to call your new cafe? How about Harriet’s Bakery, your Uncle Jim politely recommends…
But Harriet is a fine baker who doesn’t want her face plastered all over the place. Now in the middle of the build, you decide that the cafe will sell sandwiches, and you want a name for the cafe that is memorable, something that has a nice image that will go with your catering business.
You have to live with this name and image for a long time. It better be good. Maybe Uncle Jim isn’t the one to ask about this.
You need an image, something memorable. It’s all confusing. So Invisible Cafe Graphics steps in… “You know: your shop is near the park where those pretty swans are swimming.” How about…
Now you are delivering your artisan pastries with catered goods in packaging with that pretty Swan!
Client Rough Preview: Logo Concept.
Sometimes I create several rough logos like the one below to get a feel for colors and design. This saves time in the long run, and gives the client the ability to give input. People like to choose logos from a series of roughs along the way, but you can’t do that on an automated website. Sometimes the logo is inspired by the restaurant interior, or something familiar to the owner, but mostly by original concepts I come up with.